Knowledge Base

Our home for Page thinking on the future of the profession, including research reports, videos, event recaps, podcasts, blogs and more.

Reports

The CCO as Pacesetter:
What It Means, Why It Matters, How to Get There

The CCO as Pacesetter: What It Means, Why It Matters, How to Get There

This is our most exhaustive research project on the evolving role of the CCO. The results are undeniable: The CCO is at the nexus of enterprise transformation, producing new demands and requirements that, when met, elevate the function to be more essential and strategic than ever before.

The CEO View:
Communications at the Center of the Enterprise

The CEO View: Communications at the Center of the Enterprise

Have CEOs' expectations of their CCOs changed given the rapidly changing nature of our enterprises and the circumstances in which they operate? What are CEOs priorities, and in what ways are they looking to their CCO for leadership?

The CCO as Builder of Digital Engagement Systems

The CCO as Builder of Digital Engagement Systems

This paper focuses on helping Page Society members implement one of the three core dimensions of the contemporary framework for the new CCO role described in The New CCO: Transforming Enterprises in a Changing World: that of strategic enterprise leadership and engineering of "Digital Engagement Systems" to create enterprise-wide competitive advantage.


Case Studies

Mitsubishi Heavy Industries:
Building Systemic CommTech
2019 Page Research Report

paths.page.org

Mitsubishi Heavy Industries: Building Systemic CommTech

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Abu Dhabi National Oil Company:
The Boldness of Bottom-Up Culture Change
2019 Page Research Report

paths.page.org

Abu Dhabi National Oil Company: The Boldness of Bottom-Up Culture Change

Omar Zaafrani joined Abu Dhabi National Oil Company (ADNOC), the national energy company of the United Arab Emirates, as SVP, Group Communications in 2016. He was part of the new CEO’s Project Management Office aimed at transforming the 50-year-old firm.

AW Page Society Case Study Example
2018 Page Research Report

paths.page.org

AW Page Society Case Study Example

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Videos

Page's Mission & Purpose | The CCO as Pacesetter

Page is closer than it's ever been to fulfilling our purpose of uniting the world’s best communicators to transform business for the better.

Three Ways for Enterprises to Create Societal Value | The CCO as Pacesetter

What are the 3 main dimensions of Societal Value Creation that Page as identified through our research?

The Role of Business in Society | The CCO as Pacesetter

The role of business in society has long been debated over the past century. Page advocates for a multi-stakeholder view.


Events

Existential Disruption:
Our Communications Challenges, Our World
2019 Page International Exchange
June 19-21, 2019 • Amsterdam

2019 Page International Exchange

The inaugural Page International Exchange focused on existential disruption and attendees heard from European leaders, CEOs and CCOs on how industry leaders in the region are managing a time of turbulent change in both business and communication. We’ll also discuss how the Page model driving change within organizations, in terms of the role of corporate brand, culture change, digital disruption, and corporate purpose.

Moment of Truth:
Authenticity, Agility & Action
2019 Page Spring Seminar
April 4-5, New York

2019 Page Spring Seminar

This year’s Spring Seminar comes at a moment of truth for the Chief Communications Officer. Following in-depth conversations with more than 100 CCOs from Google and General Motors to Mitsubishi Heavy Industries and Siemens, Page is preparing its latest research report, which will be previewed at the Spring Seminar.

Purpose, Policy & Protest:
The Role of the Corporation on Social Issues
2018 Page Annual Conference
September 23-25, Washington D.C.

2018 Page Annual Conference

The pressure on companies, and specifically their CEOs and CCOs, to engage with their publics on a range of social issues – from climate change to privacy, from immigration to gun control, from gay rights to racial bias – is more intense than ever. How do you determine if, when and how to engage?


Podcasts

Static Videos

The CCO as Pacesetter: What It Means, Why It Matters, How to Get There

ResearchReports


Podcasts

Honoring Harold Burson, 1921-2020

To commemorate Harold Burson following his passing at age 98, we are republishing a past podcast featuring Harold’s conversation with Becky Edwards, now CCO of Schneider Electric, at the 2018 Page Spring Seminar. Harold explains why he’s bullish on the future of the communications, his roundabout path into the profession, and how the digital era has and will continue to reshape it.

A Conversation with Mike Wing, Page's Author

As The New CCO wraps up 2019, we sit down with Mike Wing, the lead writer of Page’s most seminal research reports, to discuss the common threads of the CCO role from our first publication in 2007 to the present.

Dealing with Deepfakes - Danielle Citron, Boston University

Professor Danielle Citron is the vice president of the Cyber Civil Rights Initiative and an expert in online privacy at the Boston University School of Law. She discusses deepfakes’ rise to prominence, their proliferation, the ongoing battle to regulate them through legislation and the best ways for us to steel our organizations against attacks.


Blog Posts

Remembering Harold Burson

As so many others have commented, I am also indebted to Harold for his leadership, mentorship and generosity over several decades. Here, from just over a year ago, is another example of his generosity. It includes some pr...

In Memory of Harold Burson

I joined Burson-Marsteller right out of school. By the second week I was invited with a small group of other new, junior folks to have lunch with Harold in the 23rd floor conference room at our 866 Third Avenue office. Th...


Latest from Page

Honoring Harold Burson, 1921-2020

To commemorate Harold Burson following his passing at age 98, we are republishing a past podcast featuring Harold’s conversation with Becky Edwards, now CCO of Schneider Electric, at the 2018 Page Spring Seminar. Harold explains why he’s bullish on the future of the communications, his roundabout path into the profession, and how the digital era has and will continue to reshape it.

A Conversation with Mike Wing, Page's Author

As The New CCO wraps up 2019, we sit down with Mike Wing, the lead writer of Page’s most seminal research reports, to discuss the common threads of the CCO role from our first publication in 2007 to the present.

Dealing with Deepfakes - Danielle Citron, Boston University

Professor Danielle Citron is the vice president of the Cyber Civil Rights Initiative and an expert in online privacy at the Boston University School of Law. She discusses deepfakes’ rise to prominence, their proliferation, the ongoing battle to regulate them through legislation and the best ways for us to steel our organizations against attacks.

The Payment Platform with a Purpose - Franz Paasche, PayPal

Purpose and values are often derided as corporate buzzwords or feel-good messaging. But for Franz Paasche, SVP of Corporate Affairs at PayPal, these foundational elements of corporate character are the lifeblood of the enterprise. They are what differentiates this financial disruptor from its peers.