Knowledge Base

Our home for Page thinking on the future of the profession, including research reports, videos, event recaps, podcasts, blogs and more.

Reports

The CCO as Pacesetter:
What It Means, Why It Matters, How to Get There

The CCO as Pacesetter: What It Means, Why It Matters, How to Get There

This is our most exhaustive research project on the evolving role of the CCO. The results are undeniable: The CCO is at the nexus of enterprise transformation, producing new demands and requirements that, when met, elevate the function to be more essential and strategic than ever before.

The CEO View:
Communications at the Center of the Enterprise

The CEO View: Communications at the Center of the Enterprise

Have CEOs' expectations of their CCOs changed given the rapidly changing nature of our enterprises and the circumstances in which they operate? What are CEOs priorities, and in what ways are they looking to their CCO for leadership?


Case Studies

Mitsubishi Heavy Industries:
Building Systemic CommTech
2019 Page Research Report

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Mitsubishi Heavy Industries: Building Systemic CommTech

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Abu Dhabi National Oil Company:
The Boldness of Bottom-Up Culture Change
2019 Page Research Report

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Abu Dhabi National Oil Company: The Boldness of Bottom-Up Culture Change

Omar Zaafrani joined Abu Dhabi National Oil Company (ADNOC), the national energy company of the United Arab Emirates, as SVP, Group Communications in 2016. He was part of the new CEO’s Project Management Office aimed at transforming the 50-year-old firm.

AW Page Society Case Study Example:
A Second Title Part
2018 Page Research Report

paths.page.org

AW Page Society Case Study Example: A Second Title Part

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Videos

CommTech: Moving Communications to the Center of Company Strategy

Page's Mission & Purpose | The CCO as Pacesetter

Page is closer than it's ever been to fulfilling our purpose of uniting the world’s best communicators to transform business for the better.

Three Ways for Enterprises to Create Societal Value | The CCO as Pacesetter

What are the 3 main dimensions of Societal Value Creation that Page as identified through our research?


Events

The New Paradigm
of Corporate Citizenship
2020 Page International Exchange
February 12-14, Abu Dhabi

2020 Page International Exchange

Our second annual Page International Exchange brought together Page and Page Up leaders and invited guests from across the globe to examine the future of the Communications function. Attendees exchanged knowledge, shared and learned from leading experts and each other on topics impacting our members and their teams – with this year’s conference focused on corporate citizenship. There were also plenty of opportunities for networking and conversation, both hallmarks of Page events. Throughout, we explored our conference theme: The New Paradigm of Corporate Citizenship. Leaders of all kinds and around the world are insisting that corporations must focus more on their broader role in the world. Stakeholders increasingly expect businesses to create not only customer and shareholder value but societal value as well. These demands come not just from civil society activists. Customers factor them into purchase decisions, and employees consider them when deciding where to work. And, increasingly, investors are focused on corporate purpose and basing investment decisions on a company’s ability to produce sustainable value over the long-term. These are central themes of the 2019 Page report, The CCO as Pacesetter. In Abu Dhabi we dove into this new world with a wealth of thought leaders, case studies and discussions on the implications for corporations, their stakeholders, and their CCOs.

Existential Disruption:
Our Communications Challenges, Our World
2019 Page International Exchange
June 19-21, 2019 • Amsterdam

2019 Page International Exchange

The inaugural Page International Exchange focused on existential disruption and attendees heard from European leaders, CEOs and CCOs on how industry leaders in the region are managing a time of turbulent change in both business and communication. We’ll also discuss how the Page model driving change within organizations, in terms of the role of corporate brand, culture change, digital disruption, and corporate purpose.

Moment of Truth:
Authenticity, Agility & Action
2019 Page Spring Seminar
April 4-5, New York

2019 Page Spring Seminar

This year’s Spring Seminar comes at a moment of truth for the Chief Communications Officer. Following in-depth conversations with more than 100 CCOs from Google and General Motors to Mitsubishi Heavy Industries and Siemens, Page is preparing its latest research report, which will be previewed at the Spring Seminar.


Podcasts

Static Videos

The CCO as Pacesetter: What It Means, Why It Matters, How to Get There

ResearchReports


Podcasts

Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook - Winning Case from Page and IPR Case Study Competition

Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed. 

It turns out activism is good for business - Corley Kenna, Director, Global Comms and Public Relations at Patagonia

Authentic Purpose goes beyond products, policies and public advocacy - it is the ethos that companies like Patagonia use to guide their business decisions, and as it turns out activism is good for business. In this episode, we speak with Corley Kenna, the Director of Global Communications and Public Relations at Patagonia, analyzing how the CCO role is well-positioned to connect different functions to align a company behind a cause.

A crisis that accelerated change in business - who’d have thought? A conversation with CEO Alan Murray.

In this episode, we bring you a conversation between Alan Murray, CEO of Fortune, and Page President Roger Bolton. Having known each other for decades, the two discuss the economic outlook in a pandemic crisis, the progress of stakeholder capitalism, employee mental health and the future of journalism. The discussion took place during our 2020 Page Spring Seminar.


Blog Posts

Page Conversations: Future of Work

In the post-pandemic world, what will be the nature of work in our organizations? In this Page Conversation on the Future of Work we discussed how leaders can help their organizations navigate the transition to the next n...

Keeping Discourse Civil in the Workplace

As the United States general election approaches and civil discourse becomes even more polarized, senior communicators must plan how their enterprises will navigate difficult discussions in the workplace. It is in organiz...

Page Conversation: Promoting Civic Engagement

With U.S. elections fast approaching (not just the headliner presidential one but critical races at the state and local levels as well), companies are acting to ensure that people are able to participate in the democratic...


Latest from Page

CommTech: Moving Communications to the Center of Company Strategy

Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook - Winning Case from Page and IPR Case Study Competition

Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed. 

It turns out activism is good for business - Corley Kenna, Director, Global Comms and Public Relations at Patagonia

Authentic Purpose goes beyond products, policies and public advocacy - it is the ethos that companies like Patagonia use to guide their business decisions, and as it turns out activism is good for business. In this episode, we speak with Corley Kenna, the Director of Global Communications and Public Relations at Patagonia, analyzing how the CCO role is well-positioned to connect different functions to align a company behind a cause.