Knowledge Base

Our home for Page thinking on the future of the profession, including research reports, videos, event recaps, podcasts, blogs and more.

Reports

The CCO as Pacesetter:
What It Means, Why It Matters, How to Get There

The CCO as Pacesetter: What It Means, Why It Matters, How to Get There

This is our most exhaustive research project on the evolving role of the CCO. The results are undeniable: The CCO is at the nexus of enterprise transformation, producing new demands and requirements that, when met, elevate the function to be more essential and strategic than ever before.

The CEO View:
Communications at the Center of the Enterprise

The CEO View: Communications at the Center of the Enterprise

Have CEOs' expectations of their CCOs changed given the rapidly changing nature of our enterprises and the circumstances in which they operate? What are CEOs priorities, and in what ways are they looking to their CCO for leadership?

The CCO as Builder of Digital Engagement Systems

The CCO as Builder of Digital Engagement Systems

This paper focuses on helping Page Society members implement one of the three core dimensions of the contemporary framework for the new CCO role described in The New CCO: Transforming Enterprises in a Changing World: that of strategic enterprise leadership and engineering of "Digital Engagement Systems" to create enterprise-wide competitive advantage.


Case Studies

Mitsubishi Heavy Industries:
Building Systemic CommTech
2019 Page Research Report

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Mitsubishi Heavy Industries: Building Systemic CommTech

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Abu Dhabi National Oil Company:
The Boldness of Bottom-Up Culture Change
2019 Page Research Report

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Abu Dhabi National Oil Company: The Boldness of Bottom-Up Culture Change

Omar Zaafrani joined Abu Dhabi National Oil Company (ADNOC), the national energy company of the United Arab Emirates, as SVP, Group Communications in 2016. He was part of the new CEO’s Project Management Office aimed at transforming the 50-year-old firm.

AW Page Society Case Study Example:
A Second Title Part
2018 Page Research Report

paths.page.org

AW Page Society Case Study Example: A Second Title Part

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Videos

Page's Mission & Purpose | The CCO as Pacesetter

Page is closer than it's ever been to fulfilling our purpose of uniting the world’s best communicators to transform business for the better.

Three Ways for Enterprises to Create Societal Value | The CCO as Pacesetter

What are the 3 main dimensions of Societal Value Creation that Page as identified through our research?

The Role of Business in Society | The CCO as Pacesetter

The role of business in society has long been debated over the past century. Page advocates for a multi-stakeholder view.


Events

The New Paradigm
of Corporate Citizenship
2020 Page International Exchange
February 12-14, Abu Dhabi

2020 Page International Exchange

Our second annual Page International Exchange brought together Page and Page Up leaders and invited guests from across the globe to examine the future of the Communications function. Attendees exchanged knowledge, shared and learned from leading experts and each other on topics impacting our members and their teams – with this year’s conference focused on corporate citizenship. There were also plenty of opportunities for networking and conversation, both hallmarks of Page events. Throughout, we explored our conference theme: The New Paradigm of Corporate Citizenship. Leaders of all kinds and around the world are insisting that corporations must focus more on their broader role in the world. Stakeholders increasingly expect businesses to create not only customer and shareholder value but societal value as well. These demands come not just from civil society activists. Customers factor them into purchase decisions, and employees consider them when deciding where to work. And, increasingly, investors are focused on corporate purpose and basing investment decisions on a company’s ability to produce sustainable value over the long-term. These are central themes of the 2019 Page report, The CCO as Pacesetter. In Abu Dhabi we dove into this new world with a wealth of thought leaders, case studies and discussions on the implications for corporations, their stakeholders, and their CCOs.

Existential Disruption:
Our Communications Challenges, Our World
2019 Page International Exchange
June 19-21, 2019 • Amsterdam

2019 Page International Exchange

The inaugural Page International Exchange focused on existential disruption and attendees heard from European leaders, CEOs and CCOs on how industry leaders in the region are managing a time of turbulent change in both business and communication. We’ll also discuss how the Page model driving change within organizations, in terms of the role of corporate brand, culture change, digital disruption, and corporate purpose.

Moment of Truth:
Authenticity, Agility & Action
2019 Page Spring Seminar
April 4-5, New York

2019 Page Spring Seminar

This year’s Spring Seminar comes at a moment of truth for the Chief Communications Officer. Following in-depth conversations with more than 100 CCOs from Google and General Motors to Mitsubishi Heavy Industries and Siemens, Page is preparing its latest research report, which will be previewed at the Spring Seminar.


Podcasts

Static Videos

The CCO as Pacesetter: What It Means, Why It Matters, How to Get There

ResearchReports


Podcasts

How a Fun-Luving Culture Confronts a Pandemic.- Whitney Eichinger, Southwest Airlines

Carrying on our series on COVID-19 and its implications, in this episode we speak with Whitney Eichinger, Managing Director Culture & Engagement at Southwest Airlines. We explore how an essential business with a strong culture of employee inclusion can leverage that to support the company through this crisis.

It is not when we go back to work, but how. - Bob Feldman, Vice Chair of ICF Next.

Continuing our series on the COVID-19 crisis and its implications, many companies are now looking to the future, including when and how employees will return to workplaces. Bob Feldman, Vice Chair of ICF Next, explores the question of how we get back to work, from implementing policies and guidelines that ensure workplace safety to the broader, potentially lasting impact on corporate culture.

How a beer company can bring us together while we’re staying apart. - Pablo Jimenez, AB InBev

Continuing our focus on organizations’ response to this pandemic, Pablo Jimenez, Global Vice President, Reputation & Communications at AB InBev, shares the challenges and opportunities that come with a global business whose operations are deeply connected to local communities.


Blog Posts

The Coming Corporate Culture Stress Test

The Coming Corporate Culture Stress Test

I was recently on a call with a large group of veteran public relations professionals discussing the impact of the coronavirus on the food industry. One executive observed that the pandemic was subjecting her company to a stress t...

Will Trust in Government Eclipse that of Business in the Time of Covid? Let’s Hope Not.

Will Trust in Government Eclipse that of Business in the Time of Covid? Let’s Hope Not.

By Russell Dubner, President and CEO of Edelman’s U.S. operations. While the headline of the Edelman Trust Barometer Spring Update is the stunning, all-time high of trust in government (with local gover...

Hot Topics: Diversity & The Future of Work

The practices around diversity, equity and inclusion (DE&I) are widely supported in principle but more action is needed, especially in the communications industry. So it’s regrettable that, given the COVID-19 situat...


Latest from Page

How a Fun-Luving Culture Confronts a Pandemic.- Whitney Eichinger, Southwest Airlines

Carrying on our series on COVID-19 and its implications, in this episode we speak with Whitney Eichinger, Managing Director Culture & Engagement at Southwest Airlines. We explore how an essential business with a strong culture of employee inclusion can leverage that to support the company through this crisis.

It is not when we go back to work, but how. - Bob Feldman, Vice Chair of ICF Next.

Continuing our series on the COVID-19 crisis and its implications, many companies are now looking to the future, including when and how employees will return to workplaces. Bob Feldman, Vice Chair of ICF Next, explores the question of how we get back to work, from implementing policies and guidelines that ensure workplace safety to the broader, potentially lasting impact on corporate culture.

How a beer company can bring us together while we’re staying apart. - Pablo Jimenez, AB InBev

Continuing our focus on organizations’ response to this pandemic, Pablo Jimenez, Global Vice President, Reputation & Communications at AB InBev, shares the challenges and opportunities that come with a global business whose operations are deeply connected to local communities.

This is why we exist: Coronavirus and the CCO - Kati Everett, Novant Health

Given the enormous impact of Coronavirus on companies, we are shifting gears for the next few episodes. Page has been convening its members to share knowledge and best practices in these uncharted territories. We will be bringing you insights from a few of our members with a first-hand look at how they are helping their organizations grapple with these circumstances.  In our first episode in this series, Kati Everett, the CCO at Novant Health, shares with us how her team is helping the people at the front lines of this battle, at a time when their business priorities have shifted entirely. The role of the communications team has never been more central to the organization when having the latest information saves lives. She ends by sharing advice for CCOs navigating this crisis, keeping in mind that there will be a time when we are post-crisis.