Knowledge Base

Our home for Page thinking on the future of the profession, including research reports, videos, event recaps, podcasts, blogs and more.

Reports

The CCO as Pacesetter:
What It Means, Why It Matters, How to Get There

The CCO as Pacesetter: What It Means, Why It Matters, How to Get There

This is our most exhaustive research project on the evolving role of the CCO. The results are undeniable: The CCO is at the nexus of enterprise transformation, producing new demands and requirements that, when met, elevate the function to be more essential and strategic than ever before.

The CEO View:
Communications at the Center of the Enterprise

The CEO View: Communications at the Center of the Enterprise

Have CEOs' expectations of their CCOs changed given the rapidly changing nature of our enterprises and the circumstances in which they operate? What are CEOs priorities, and in what ways are they looking to their CCO for leadership?

The CCO as Builder of Digital Engagement Systems

The CCO as Builder of Digital Engagement Systems

This paper focuses on helping Page Society members implement one of the three core dimensions of the contemporary framework for the new CCO role described in The New CCO: Transforming Enterprises in a Changing World: that of strategic enterprise leadership and engineering of "Digital Engagement Systems" to create enterprise-wide competitive advantage.


Case Studies

AW Page Society Case Study Example

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Videos

Page's Mission & Purpose | The CCO as Pacesetter

Page is closer than it's ever been to fulfilling our purpose of uniting the world’s best communicators to transform business for the better.

Three Ways for Enterprises to Create Societal Value | The CCO as Pacesetter

What are the 3 main dimensions of Societal Value Creation that Page as identified through our research?

The Role of Business in Society | The CCO as Pacesetter

The role of business in society has long been debated over the past century. Page advocates for a multi-stakeholder view.


Events

Existential Disruption:
Our Communications Challenges, Our World
Page International Exchange
June 19-21, 2019 • Amsterdam

Page International Exchange

The inaugural Page International Exchange focused on existential disruption and attendees heard from European leaders, CEOs and CCOs on how industry leaders in the region are managing a time of turbulent change in both business and communication. We’ll also discuss how the Page model driving change within organizations, in terms of the role of corporate brand, culture change, digital disruption, and corporate purpose.

Moment of Truth:
Authenticity, Agility & Action
2019 Page Spring Seminar
April 4-5, New York

2019 Page Spring Seminar

This year’s Spring Seminar comes at a moment of truth for the Chief Communications Officer. Following in-depth conversations with more than 100 CCOs from Google and General Motors to Mitsubishi Heavy Industries and Siemens, Page is preparing its latest research report, which will be previewed at the Spring Seminar.

Purpose, Policy & Protest:
The Role of the Corporation on Social Issues
2018 Annual Conference
September 23-25, Washington D.C.

2018 Annual Conference

The pressure on companies, and specifically their CEOs and CCOs, to engage with their publics on a range of social issues – from climate change to privacy, from immigration to gun control, from gay rights to racial bias – is more intense than ever. How do you determine if, when and how to engage?


Podcasts

ResearchReports


Podcasts

The Payment Platform with a Purpose - Franz Paasche, PayPal

Purpose and values are often derided as corporate buzzwords or feel-good messaging. But for Franz Paasche, SVP of Corporate Affairs at PayPal, these foundational elements of corporate character are the lifeblood of the enterprise. They are what differentiates this financial disruptor from its peers.

Using CommTech to Drive Revenue & Reputation - Dan Lochmann, Mitsubishi Heavy Industries

Leveraging an array of paid social, targeted placements, earned media, and thought leadership, all unified via data dashboards, Lochmann’s team opened the doors for MHI to build a global brand, generate leads and earn its longstanding domestic reputation as an engineering innovator abroad.

KPN’s Evolution and Mobile’s Next Frontier of 'Immersive Connectivity' - Maximo Ibarra

KPN is looking to the future of mobile networks and the digital infrastructure on which they will run. Maximo Ibarra, recent CEO of Dutch telecommunications giant KPN, discusses how the company is preparing for what he calls a new world of “immersive connectivity.”


Blog Posts

Hispanics are Missing in the Diversity and Inclusion Discussion

From a small minority to half the population: Hispanics are becoming an important part of the diversity and inclusion discussion. If the GDP of ...

Why Disinformation Will Redefine Issues Management

Disinformation is not cybersecurity.  It is not an issue that will be sent to the Information Technology team to figure out.  They’ll be involved, for sure, but future leaders in communications will be...

Improve Your PR Agency Track Record: Conduct Agency Search as You Do Executive Recruiting

Written By: Steve Drake and Robert Udowitz from&nb...


Latest from Page

The Payment Platform with a Purpose - Franz Paasche, PayPal

Purpose and values are often derided as corporate buzzwords or feel-good messaging. But for Franz Paasche, SVP of Corporate Affairs at PayPal, these foundational elements of corporate character are the lifeblood of the enterprise. They are what differentiates this financial disruptor from its peers.

Using CommTech to Drive Revenue & Reputation - Dan Lochmann, Mitsubishi Heavy Industries

Leveraging an array of paid social, targeted placements, earned media, and thought leadership, all unified via data dashboards, Lochmann’s team opened the doors for MHI to build a global brand, generate leads and earn its longstanding domestic reputation as an engineering innovator abroad.

KPN’s Evolution and Mobile’s Next Frontier of 'Immersive Connectivity' - Maximo Ibarra

KPN is looking to the future of mobile networks and the digital infrastructure on which they will run. Maximo Ibarra, recent CEO of Dutch telecommunications giant KPN, discusses how the company is preparing for what he calls a new world of “immersive connectivity.”

The CCO as Pacesetter - Roger Bolton, Aedhmar Hynes & Jon Iwata, Page

On this edition of The New CCO, we welcome Roger Bolton, Aedhmar Hynes and Jon Iwata, leaders of Page’s latest research report, The CCO as Pacesetter, to discuss the findings and recommendations that will define the CCO role for the foreseeable future.