The Authentic Enterprise, 2007
Page began taking a proactive view on the role of the CCO in the enterprise with the publication of The Authentic Enterprise, a report that foresaw radical changes in the way people access and share information. We argued that in light of the radical transparency and interconnectedness that we saw coming, an enterprise wishing to earn stakeholder trust must act consistently with its stated mission and values. That report included interviews with CEOs, which has been updated twice since then:
The Page Model, 2012
Over the ensuing years, we began to see CCOs changing their focus in line with the trends we predicted in The Authentic Enterprise. In 2012, we interviewed 13 leading CCOs who were inventing the future and created a new model that we felt captured the new approach, which we outlined in Building Belief: A New Model for Activating Corporate Character and Authentic Advocacy. That includes building corporate character and authentic advocacy, topics which we explored in more depth in:
- Corporate Character: How leading Companies are Defining, Activating and Aligning Values
- Authentic Advocacy: How Five Leading Companies are Redefining Stakeholder Engagement
- Social Engagement: Trends, Cases and The New Model in Action
The New CCO, 2016
As it became clearer that the Page Model was holding up as an accurate description of the merging role of the CCO, we shifted our attention to exploring the skills and capabilities needed to perform the role well. After engaging members of Page and Page Up in a deep online conversation in 2016, we published The New CCO, which described three roles: foundational, the CCO as integrator, and builder of digital engagement systems. A subsequent report provided more detail on the third of these:
In 2009, Page co-created a report with the Business Roundtable Institute for Corporate Ethics, which was established by BRT, the Washington-based CEO organization, at the Darden School of Business at the University of Virginia. The Dynamics of Public Trust in Business focused on the current state of public trust – or distrust – in business, and offered an approach to earn public trust.
Another report in 2013 made the case for Teaching Strategic Communication in Business Schools.