The pressure on companies, and specifically their CEOs and CCOs, to engage with their publics on a range of social issues – from climate change to privacy, from immigration to gun control, from gay rights to racial bias – is more intense than ever. How do you determine if, when and how to engage?
We have an opportunity and a need to learn from each other.
If, When, and How to Engage
Every Chief Executive and Chief Communications Officer is now regularly faced with the challenge of if/when/how to engage on a broad range of social issues that impact one or more of their stakeholders. The typical calculus: If we speak out, do we positively reinforce our values or do we create a bigger problem for ourselves? How do we thread a needle when our stakeholders, like the world itself, is so divided on so many issues?
Competing on Social Purpose
Social purpose is not just about corporate reputation. A strong purpose can drive top-line growth and build an emotional connection to customers. Omar Rodriguez, author of the recent HBR article, “Competing on Social Purpose,” kicked off this session with fascinating insights, followed by compelling cases from the CCOs of Chobani, Lixil and Electrolux.
When Standing for Values Drives Counter-Intuitive Results
Every company wants to adhere to its values but occasionally that’s not so easy. When CVS banned tobacco sales, it was forecast to be a $1 billion revenue hit. When Dick’s Sporting Goods raised the minimum age to purchase guns and also stopped selling high-capacity magazines, conventional wisdom was that much of their customer-base would flee and shop elsewhere. But what was the decision-making process inside these companies and how did they have the courage to make such moves?
Tackling Unconscious Bias
Diversity isn’t just about doing the right thing for people, it’s also about doing the right thing for your organization’s bottom line. Unconscious bias is the enemy of both people and profits. In this highly interactive session, Lenora Billings-Harris explained how to leverage diversity, reduce unconscious bias and improve organizational performance.
The Journey to Purpose - AB InBev
Fortune magazine has named Carlos Brito “Businessperson of the Year.” Harvard Business Review has named him one of the best performing CEOs in the world. Brito has been included on Barron’s “30 Most Respected CEOs” list every year since 2011. Brito joined the Page conference to describe his company’s journey to social impact and why AB-InBev, the world’s largest brewer, has such aggressive sustainability goals.
From Tragedy to Activism
The tragedy last year at Marjory Stoneman Douglas High School impacted our national discourse in a way quite different than past tragedies. Why? How did the students turn such tragedy into activism and keep the issues of gun violence and school safety alive months after the story disappeared from the front page? Four Marjory Stoneman Douglas students joined us for a fascinating and emotionally compelling conversation.
Data Privacy: The Impact of GDPR
As companies, and marketing organizations in particular, seek greater insight into customer behavior in order to sell more goods and services, governments are acting to protect the privacy rights of the public. GDPR is here. What does all this mean for companies and, in particular, to chief communications officers who are charged with protecting their companies’ reputations?
Does a Polarized World Create a Polarized Workplace?
From guns to wedding cakes to Brexit, the emotional debates that polarize the world can also polarize a workplace. The outdated notion of checking your politics at the door has been replaced with active, authorized discussions of formerly taboo topics. There's now no escaping workplace conversations that are reflections of public debates. This panel delved into how companies are successfully riding the waves of political rhetoric, resulting in a competitive advantage for their companies.
Why Aren’t There More Women on Boards and in the C-Suite?
While we used to believe that building the pipeline would resolve the problem, experience and research demonstrates that is not the case. Women are overwhelmingly underrepresented at every level of leadership, and they face obstacles on the path – all despite the fact that gender diversity clearly leads to better financial performance. In this ‘fireside’ keynote, corporate governance leader and former Fortune 100 CEO Ellen Kullman described the work of Paradigm for Parity to help companies accelerate the pace of achieving gender parity.
2019 Page International Exchange
The inaugural Page International Exchange focused on existential disruption and attendees heard from European leaders, CEOs and CCOs on how industry leaders in the region are managing a time of turbulent change in both business and communication. We’ll also discuss how the Page model driving change within organizations, in terms of the role of corporate brand, culture change, digital disruption, and corporate purpose.
2019 Page Spring Seminar
This year’s Spring Seminar comes at a moment of truth for the Chief Communications Officer. Following in-depth conversations with more than 100 CCOs from Google and General Motors to Mitsubishi Heavy Industries and Siemens, Page is preparing its latest research report, which will be previewed at the Spring Seminar.
2018 Page Spring Seminar
“When we started to think about the theme for this Spring Seminar, we heard from many of you that we really needed to shake things up and use this time to learn things that might be new to our thinking. Companies have been transformed or disrupted. Many have turned to design thinking to infuse their thinking about the future.
2017 Page Annual Conference
This conference explored the concept of community through a variety of perspectives, with a focus on what leaders and communicators can do to facilitate an open dialogue, build understanding and forge connection.
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Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook - Winning Case from Page and IPR Case Study Competition
Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.