This year’s Spring Seminar comes at a moment of truth for the Chief Communications Officer. Following in-depth conversations with more than 100 CCOs from Google and General Motors to Mitsubishi Heavy Industries and Siemens, Page is preparing its latest research report, which will be previewed at the Spring Seminar. The upshot: in the face of massive disruptive forces facing companies in every industry and region of the world, leading CCOs are on the move. They are partnering with their CEOs and C-suite colleagues to drive ambitious transformation agendas, harnessing the power of digital technology to understand and engage their stakeholders in entirely new ways. They are helping their companies develop and communicate their identity, purpose and culture, including policies and positions on a range of issues vital to society’s future. The Spring Seminar will focus on helping CCOs understand and embrace the new ideas and capabilities demanded of them and how they can help their organizations on the journey of transformation.
Our Moment of Truth: What is Next for the CCO
Over the past year, Page has conducted research on the world’s leading CCOs and their organizations, through a combination of interviews and surveys. The findings: This is an existential moment for companies and their CEOs. Societal issues are an intensifying force. The weaponization of information, perception and advocacy.
Partnership and Purpose and a Post-Car Future at GM
IBM's former Chief Brand Officer Jon Iwata sat down with General Motors CCO Tony Cervone to discuss how his function is using the levers of brand, purpose, culture, and technology to influence the behaviors that will bring about essential changes in the venerable company.
Our Credo and Our Purpose: Heart, Science and Ingenuity at Johnson & Johnson
Michael Sneed of Johnson & Johnson shares how they are activating their new statement of purpose - "We blend heart, science and ingenuity to profoundly change the trajectory of health for humanity" - across the organization and what the implications are for the future.
Identity, Brand and Purpose: The Page Model in Action
In 2018, the Norwegian company Statoil changed its name to Equinor to reflect a shift in identity from an oil company to a broader energy company. Reidar Gjaerum and his CEO Eldar Saetre worked together to create a step-by-step change platform that was driven by purpose, inspired by vision, and guided by values. Most importantly, the Page Model was at the heart of their work, and they spoke about how they used it to begin the profound transformation of a 46-year old company that is two-thirds owned by the government and how they got approvals for this monumental change all the way up the line to the Prime Minister of Norway.
Culture Levers to Shape, Change and Grow Organizations
In this session, Gagen MacDonald CEO Maril MacDonald facilitated a rich discussion across a variety of geographic, industry and demographic perspectives to discuss the levers you can pull, and should be pulling, to change, grow or shift a culture.
In the Belly of the Beast: Policy, Position, and Purpose
This session showed members the limitless possibilities of a strong relationship between the CEO and CCO in a forward-thinking organization.
From MarTech to CommTech: What Communicators Can Learn from Digital Marketers
From an obsession with the customer journey and value chain, to the dynamic ways they gain insight from influencers, content, and audiences, to testing and tracking, Jorg revealed some surprising, concrete, and proven approaches to deploying CommTech in ways that can profoundly impact stakeholder engagement.
Duplicity at Scale and the Need for Cognitive Security
“Deep fake” technologies have the potential to create duplicitous audio and video clips of real people. Things have been bad with disinformation polluting the information environment. They are about to get a lot worse. What is to be done?
2019 Case Study Competition Winners
The 2019 Case Study Competition winners, Olivia Zed and Sarah Dasher from Boston University shared with us the motivations and learning behind their case study, Dove: A Purpose-driven brand in a crisis of sincerity.
Highlights from Spring Seminar
The 2019 Spring Seminar focused on helping CCOs understand and embrace the new ideas and capabilities demanded of them and how they can help their organizations on the journey of transformation. The Chair of the event, Joanne Bischmann, highlights some key takeaways.
2019 Page International Exchange
The inaugural Page International Exchange focused on existential disruption and attendees heard from European leaders, CEOs and CCOs on how industry leaders in the region are managing a time of turbulent change in both business and communication. We’ll also discuss how the Page model driving change within organizations, in terms of the role of corporate brand, culture change, digital disruption, and corporate purpose.
2018 Page Annual Conference
The pressure on companies, and specifically their CEOs and CCOs, to engage with their publics on a range of social issues – from climate change to privacy, from immigration to gun control, from gay rights to racial bias – is more intense than ever. How do you determine if, when and how to engage?
2018 Page Spring Seminar
“When we started to think about the theme for this Spring Seminar, we heard from many of you that we really needed to shake things up and use this time to learn things that might be new to our thinking. Companies have been transformed or disrupted. Many have turned to design thinking to infuse their thinking about the future.
2017 Page Annual Conference
This conference explored the concept of community through a variety of perspectives, with a focus on what leaders and communicators can do to facilitate an open dialogue, build understanding and forge connection.
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Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook - Winning Case from Page and IPR Case Study Competition
Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.