2018 Case Study Competition Award Winners

Two Brigham Young University students the Jack Koten Page Principles Case Study Award for their winning submission analyzing United Airlines’ crisis response to the viral incident of a passenger being forcibly removed from a 2017 flight.


Speakers
  • Brooke Smith, BYU School of Communications
  • Steven Pelham, BYU School of Communications

Session Photos


Video

Takeaway

United Airlines is a worldwide airline brand with a 2016 operating revenue of over $36.5 billion and 143 million customers served. The airline also claims to fly the world’s most comprehensive route network. Since United’s early beginnings in the 1900s, the organization has grown dramatically while remaining at the forefront of airline innovation and execution. Much like the skies United flies, its past has also been turbulent. In its responses to past crises, such as breaking a guitar, not allowing passengers to board because they were wearing leggings, and mishandling the removal of Dr. David Dao, United was criticized for being too corporate and cold.

 


More Events

Existential Disruption:
Our Communications Challenges, Our World
2019 Page International Exchange
June 19-21, 2019 • Amsterdam

2019 Page International Exchange

The inaugural Page International Exchange focused on existential disruption and attendees heard from European leaders, CEOs and CCOs on how industry leaders in the region are managing a time of turbulent change in both business and communication. We’ll also discuss how the Page model driving change within organizations, in terms of the role of corporate brand, culture change, digital disruption, and corporate purpose.

Moment of Truth:
Authenticity, Agility & Action
2019 Page Spring Seminar
April 4-5, New York

2019 Page Spring Seminar

This year’s Spring Seminar comes at a moment of truth for the Chief Communications Officer. Following in-depth conversations with more than 100 CCOs from Google and General Motors to Mitsubishi Heavy Industries and Siemens, Page is preparing its latest research report, which will be previewed at the Spring Seminar.

Purpose, Policy & Protest:
The Role of the Corporation on Social Issues
2018 Page Annual Conference
September 23-25, Washington D.C.

2018 Page Annual Conference

The pressure on companies, and specifically their CEOs and CCOs, to engage with their publics on a range of social issues – from climate change to privacy, from immigration to gun control, from gay rights to racial bias – is more intense than ever. How do you determine if, when and how to engage?

Are You Future-Proofed?
Disruption, Innovation And The CCO
2018 Page Spring Seminar
April 5-6, 2018 Conrad New York

2018 Page Spring Seminar

“When we started to think about the theme for this Spring Seminar, we heard from many of you that we really needed to shake things up and use this time to learn things that might be new to our thinking. Companies have been transformed or disrupted. Many have turned to design thinking to infuse their thinking about the future.

Latest from Page

Deepening Stakeholder Relationships Through CommTech with SocialChorus | Page Patrons

CommTech: Moving Communications to the Center of Company Strategy

Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook - Winning Case from Page and IPR Case Study Competition

Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.