Futureproof: How to Prepare You and Your Team

Disruption is coming fast and hard, virtually everywhere you look. To succeed, we need to understand the changes that are happening and how they will impact us over the long-term. We are constantly thinking about this, and about what our enterprises, our roles and our teams will look like in 10, 15, even 20 years.


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“There’s a much bigger world out there, moving faster than any one of us could imagine. We have to know which way the crowd is moving so that we can be leaders.”

—Margery Kraus



Action points for CCOs

  • Transformation is not just about adopting new technology solutions. Effective R&D culture must be enterprise-wide, including communications. Try applying design thinking to your own function, starting with what is desirable, rather than just what’s feasible.
  • Innovation spawns a new lexicon. If you don’t understand the applications of a technology, chances are few people do. Help your organization humanize innovation with your expertise in storytelling and audience engagement.
  • Take a leadership role in sharing and collaboration across functions internally, and even externally with partners and competitors, in order to socialize innovation and drive adoption.
  • Purpose is king, as no organization can truly transform without all its stakeholders understanding what success looks like. Step up to drive the activation of purpose across the enterprise.

More Events

Existential Disruption:
Our Communications Challenges, Our World
2019 Page International Exchange
June 19-21, 2019 • Amsterdam

2019 Page International Exchange

The inaugural Page International Exchange focused on existential disruption and attendees heard from European leaders, CEOs and CCOs on how industry leaders in the region are managing a time of turbulent change in both business and communication. We’ll also discuss how the Page model driving change within organizations, in terms of the role of corporate brand, culture change, digital disruption, and corporate purpose.

Moment of Truth:
Authenticity, Agility & Action
2019 Page Spring Seminar
April 4-5, New York

2019 Page Spring Seminar

This year’s Spring Seminar comes at a moment of truth for the Chief Communications Officer. Following in-depth conversations with more than 100 CCOs from Google and General Motors to Mitsubishi Heavy Industries and Siemens, Page is preparing its latest research report, which will be previewed at the Spring Seminar.

Purpose, Policy & Protest:
The Role of the Corporation on Social Issues
2018 Page Annual Conference
September 23-25, Washington D.C.

2018 Page Annual Conference

The pressure on companies, and specifically their CEOs and CCOs, to engage with their publics on a range of social issues – from climate change to privacy, from immigration to gun control, from gay rights to racial bias – is more intense than ever. How do you determine if, when and how to engage?

Are You Future-Proofed?
Disruption, Innovation And The CCO
2018 Page Spring Seminar
April 5-6, 2018 Conrad New York

2018 Page Spring Seminar

“When we started to think about the theme for this Spring Seminar, we heard from many of you that we really needed to shake things up and use this time to learn things that might be new to our thinking. Companies have been transformed or disrupted. Many have turned to design thinking to infuse their thinking about the future.

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Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.