Disruption is coming fast and hard, virtually everywhere you look. To succeed, we need to understand the changes that are happening and how they will impact us over the long-term. We are constantly thinking about this, and about what our enterprises, our roles and our teams will look like in 10, 15, even 20 years.
“There’s a much bigger world out there, moving faster than any one of us could imagine. We have to know which way the crowd is moving so that we can be leaders.”
Action points for CCOs
- Transformation is not just about adopting new technology solutions. Effective R&D culture must be enterprise-wide, including communications. Try applying design thinking to your own function, starting with what is desirable, rather than just what’s feasible.
- Innovation spawns a new lexicon. If you don’t understand the applications of a technology, chances are few people do. Help your organization humanize innovation with your expertise in storytelling and audience engagement.
- Take a leadership role in sharing and collaboration across functions internally, and even externally with partners and competitors, in order to socialize innovation and drive adoption.
- Purpose is king, as no organization can truly transform without all its stakeholders understanding what success looks like. Step up to drive the activation of purpose across the enterprise.