Page research over the past year shows that most enterprises are facing disruption driven by technology, new business models and changing stakeholder demands, requiring most enterprises to rethink their corporate character and transform their businesses. CEOs need help. Will the CCO be able to step up?
- Roger Bolton, President, Page
Disruption is driving transformation in virtually every company and CEOs are looking for help – and not necessarily from CCOs. Transformation often begins with a rediscovery or redefinition of corporate character, the unique, differentiating identity of the enterprise. CCOs must be leaders on corporate brand (and increasingly are) and how stakeholders experience it through every touchpoint. We must drive change through culture, fostering the environment, approaches, processes, skills and conditions to compete. And we must define, activate and align societal value through corporate purpose, ESG and corporate activism on social issues. All of this work will require new ways of reaching people and earning their trust, especially given the gathering storm of deepfakes and weaponized content that can be spread at an unprecedented speed and scale. This will see CCOs looking to build a new CommTech capability in their organizations.