The Challenge for Business and What It Means for Communication

Page research over the past year shows that most enterprises are facing disruption driven by technology, new business models and changing stakeholder demands, requiring most enterprises to rethink their corporate character and transform their businesses. CEOs need help. Will the CCO be able to step up?

Speakers

Roger Bolton, President, Page

Session Photos

Video

Takeaway

Disruption is driving transformation in virtually every company and CEOs are looking for help – and not necessarily from CCOs. Transformation often begins with a rediscovery or redefinition of corporate character, the unique, differentiating identity of the enterprise. CCOs must be leaders on corporate brand (and increasingly are) and how stakeholders experience it through every touchpoint. We must drive change through culture, fostering the environment, approaches, processes, skills and conditions to compete. And we must define, activate and align societal value through corporate purpose, ESG and corporate activism on social issues. All of this work will require new ways of reaching people and earning their trust, especially given the gathering storm of deepfakes and weaponized content that can be spread at an unprecedented speed and scale. This will see CCOs looking to build a new CommTech capability in their organizations.

More Events

2019 Page International Exchange

The inaugural Page International Exchange focused on existential disruption and attendees heard from European leaders, CEOs and CCOs on how industry leaders in the region are managing a time of turbulent change in both business and communication. We’ll also discuss how the Page model driving change within organizations, in terms of the role of corporate brand, culture change, digital disruption, and corporate purpose.

2019 Page Spring Seminar

This year’s Spring Seminar comes at a moment of truth for the Chief Communications Officer. Following in-depth conversations with more than 100 CCOs from Google and General Motors to Mitsubishi Heavy Industries and Siemens, Page is preparing its latest research report, which will be previewed at the Spring Seminar.

2018 Page Annual Conference

The pressure on companies, and specifically their CEOs and CCOs, to engage with their publics on a range of social issues – from climate change to privacy, from immigration to gun control, from gay rights to racial bias – is more intense than ever. How do you determine if, when and how to engage?

2018 Page Spring Seminar

“When we started to think about the theme for this Spring Seminar, we heard from many of you that we really needed to shake things up and use this time to learn things that might be new to our thinking. Companies have been transformed or disrupted. Many have turned to design thinking to infuse their thinking about the future.

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