Understanding Blockchain: Opportunity or Threat?

Learn from world-renowned Blockchain experts about how this platform will impact payments, corporate and government processes, content and what CCOs need to know as this technology matures.


Speakers
  • Joshua Ashley Klayman, Chair, Wall Street Blockchain Alliance Legal Working Group
  • Sandra Ro, Chief Executive Officer, Global Blockchain Business Council Co-founder, Managing Partner and Chief Operating Officer, UWINCorp
  • Moderated by: Tomicah Tillemann, Co-founder Blockchain Trust Accelerator

Session Photos


Video

Takeaway
“No one needs to be a computer scientist. No one needs to know coding.

It’s another tech industry being built and we need every skill set imaginable.
For those who think it’s too late, no. We’re in the ugly duckling phase of this.”

—Sandra Ro


 

Moderator Tomicah Tillemann defines blockchain:

 

“Blockchain at its core is a record. It combines two attributes that enable us to do things we’ve never been able to do previously.

One, it’s distributed, maintained on thousands of computers around the world simultaneously. They are all constantly checking each other to check accuracy and credibility of the information.

Two, once information is entered into the record, it is permanent. You can update the info but you cannot erase it. Each point of data is “chained”, so you cannot change anything in that record without changing everything.

Practically speaking you have a system that is extremely secure, transparent, encourages high levels of accountability and transparency, and a mechanism for creating trust in environments where individuals may not trust each other.”

 


 

Key uses of blockchain technology:

  • Strengthens governance
  • Improves accountability
  • Repairs damaged partnerships
  • Protects sensitive data
  • Tracks sustainability
  • Safeguards property rights
  • Shapes the future of work
  • Assists in workforce development

 


 

Why should CCOs know about blockchain?

 

  • It’s not just about bitcoin or financial services. Blockchain may have applications anywhere people want to create trust in information, foster transparency, push back against false information or “fake news.” A social media company could potentially create a “supply chain of information” as it goes through the system.
  • The lexicon around blockchain is still formulating, and communicators can play a role creating context and shaping language to humanize the technology. The blockchain community recognizes it needs help telling its story.
  • The regulatory landscape is confused with gaps and overlaps, but there are laws that apply and need to be followed. Communications leaders are needed to help start-up founders stay on the right side of the regulations when creating compelling narratives.

 


In their own words:

 

“In relation to the history of the internet, we are at about 1993 when it comes to this technology. There are very few instances when you have a technology with so much transformational potential that has been explained so badly.”

—Tomicah Tillemann

“You are professionals with amazing skill sets, and developers need help.”

—Sandra Ro

“Why is everyone changing the world over a database, why is this a big deal?
In many senses there is a movement towards decentralization generally, and reexamining the relationship between parties.”

—Joshua Ashley Klayman

 


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