Why Brands Must Match the Business Model

Marc Cloosterman of VIM Group in conversation with Dan Lochmann of MHI and Miguel Veiga-Pestana of RB giving us an overview of the key takeaways from their session at the Page International Exchange – Why Brands Must Match The Business Model.

Speakers

Marc Cloosterman, VIM Group
Dan Lochmann, MHI
Miguel Veiga-Pestana, RB

Session Photos

Video

Takeaway

The CEO is in important ways a representation of the brand. They articulate it and drive engagement around it. But the brand must have meaning to all stakeholders. It’s not enough to wear the logo on the shirt if you don’t know what it stands for – especially if it stands for nothing. This is where CCOs can make a difference in the C-Suite, especially by asking the difficult questions that nobody else will. When there is support at the top and the business is aligned with the brand, the work of integrating it across the enterprise through systemic change is the charge for CCOs.

More Events

2019 Page International Exchange

The inaugural Page International Exchange focused on existential disruption and attendees heard from European leaders, CEOs and CCOs on how industry leaders in the region are managing a time of turbulent change in both business and communication. We’ll also discuss how the Page model driving change within organizations, in terms of the role of corporate brand, culture change, digital disruption, and corporate purpose.

2019 Page Spring Seminar

This year’s Spring Seminar comes at a moment of truth for the Chief Communications Officer. Following in-depth conversations with more than 100 CCOs from Google and General Motors to Mitsubishi Heavy Industries and Siemens, Page is preparing its latest research report, which will be previewed at the Spring Seminar.

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2018 Page Spring Seminar

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