Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook – Winning Case from Page and IPR Case Study Competition

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Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.

Do you have a story to tell? Share it with us. Please reach out to Eliot Mizrachi at emizrachi@page.org with your CCO story.

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