Remodeling an Automotive Industry Icon – Tony Cervone, General Motors – 06.24.2019

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On this edition of The New CCO, we bring you our conversation with General Motors CCO Tony Cervone from the 2019 Page Spring Seminar. Interviewed by former IBM CCO Jon Iwata, Tony discusses the transformation he’s leading at GM alongside CEO Mary Barra.

Facing mass disruption, GM has had to rethink its role in the global economy. Tony has led this redefinition, starting with its brand & culture. He helped develop the aspirational north star for the company – 0 Crashes, 0 Emissions & 0 Congestion.

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