The Responsibility of Social Media Platforms – Melissa Selcher, LinkedIn – 07.22.2018

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On this edition of The New CCO, we speak with Melissa Selcher, LinkedIn’s Vice President for Brand, Communications, and Social Impact. She describes the critical role the Communications function plays in the social giant’s operations, from crisis prevention and response to content curation and production.

3:28 – Privacy and the impact of the Cambridge Analytica scandal
6:10 – The CCO as an Integrator across the enterprise
9:04 – Social platforms as publishing companies
12:19 – The social value of social media
16:13 – On brand and reputation, and managing both
17:06 – The future of the Communications function

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