The Responsibility of Social Media Platforms – Melissa Selcher, LinkedIn – 07.22.2018

If you’re interested in more conversations like this on The New CCO, subscribe on iTunes, Google Play, or Spotify.

On this edition of The New CCO, we speak with Melissa Selcher, LinkedIn’s Vice President for Brand, Communications, and Social Impact. She describes the critical role the Communications function plays in the social giant’s operations, from crisis prevention and response to content curation and production.

3:28 – Privacy and the impact of the Cambridge Analytica scandal
6:10 – The CCO as an Integrator across the enterprise
9:04 – Social platforms as publishing companies
12:19 – The social value of social media
16:13 – On brand and reputation, and managing both
17:06 – The future of the Communications function

Thank you for listening! Please be sure to subscribe to make sure you don’t miss an episode on iTunes, Google Play, and Spotify.

Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.

Do you have a story to tell? Share it with us. Please reach out to Eliot Mizrachi at emizrachi@page.org with your CCO story.

Latest from Page

A Return to Fun 🛳️ How Carnival Cruise Line Leans into Levity as a Brand Asset

Carnival Cruise Line is different. Hear from their president, Christine Duffy, and CCO, Chris Chiames, about how the organization’s loyalty and good humor serve as a shield for the brand.

How does one become a CCO? Brian Lott's origin story

In this episode, we sat down with Brian Lott, Page Chair and CCO at Mubadala about how his unlikely start in midwestern U.S. politics uniquely prepared him to lead comms in the UAE.

Truth in the Disinformation Age