Upskilling a Workforce – Reggie Walker, PwC – 04.29.2019

If you’re interested in more conversations like this on The New CCO, subscribe on iTunes, Google Play, or Spotify.

Enterprises face severe disruption, whether via technology, business model, new competition, etc. In order to keep up, organizations must answer fundamental questions about the nature of their business, starting with their people. “What kind of culture do we need to compete in our industry? What does it look like, feel like, sound like? What are the base skills our people possess? Where do they come from?”

These are some of the questions Reggie Walker, Chief Commercial Officer at PwC, has wrestled with while helping to lead the enterprise’s communications function over the past three years. He’s spurred a critical organization-wide effort around digital upskilling to better align PwC’s people with its business strategy. He’s also unified the Communications, Sales and Marketing functions, streamlining an operation that was once disparate entities.

On this episode of The New CCO, we’ll learn more about each of these initiatives from Reggie and how they ladder up to a new kind of CCO role that’s swiftly changing in order to adapt to new disruptive factors.

Here’s Reggie’s take on where he sees the future of work going over the next five years:

“The opportunities are almost endless. We have to be responsible. And by that I mean there’s a lot of things we can do with technology. We have to make sure we’re not overextending the reach of certain technologies and cannibalizing jobs and opportunities. But, man, where will it not take us? That’s the fun part.”

Do you have a story to tell? Share it with us. Please reach out to Eliot Mizrachi at emizrachi@page.org with your CCO story.

Latest from Page

Deepening Stakeholder Relationships Through CommTech with SocialChorus | Page Patrons

CommTech: Moving Communications to the Center of Company Strategy

Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook - Winning Case from Page and IPR Case Study Competition

Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.