PublicRelay partners with CCOs to put communications at the center of their company. Using a unique combination of machine learning and human analysts to ensure accurate and timely data, PublicRelay creates powerful metrics that guide decisions and prove impact. To learn more, email firstname.lastname@example.org, and elevate your media intelligence to new heights.
SocialChorus is a workforce communications platform that enables you to accelerate and accomplish your business initiatives by reaching, aligning, and mobilizing every worker in your organization.
Morning Consult is a global data intelligence company delivering insights on what people think in real time. By surveying tens of thousands across the globe every day, Morning Consult is unmatched in scale and speed: It determines the true measure of what people think and how their decisions impact business, politics and the economy.
Contact Morning Consult
Page has developed four Progression Paths™ to guide the build-out of modern Communications organizations. Learn more here:View Progression Path
Tools that provide data-based insights into audiences, their interests & behaviors.
» Google Analytics to learn about how people come to your website and what they do there
» SimilarWeb for insights into how competitors attract traffic to their website
» PublicRelay, Social Chorus, NetBase, Cision, Meltwater, Critical Mention, BrandWatch, Muck Rack and TalkWalker for earned & social media insights
» Morning Consult and The Harris Poll for brand and public opinion insights
» Fanpage Karma for social media content benchmarks
» SurveyMonkey for audience insights
» BuzzSumo for insights into what content drives social engagement
» SearchMetrics, MOZ or Semrush for insights into what audiences search for online
» SparkToro for audience insights by channel including podcasts and social media
» Audiense.com & Facebook Audience Insights for insights into audience demographics and interests
» Built-in insights provided by Google, Facebook, Instagram, LinkedIn, YouTube and others
Content & Automation
Tools that enable the effective distribution, management and optimization of content.
» Autopilot to create automated content journeys
» LeadPages and Unbounce for creating conversion-optimized landing pages
» Marketo, Higher Logic, MailChimp and Constant Contact for email automation
» HootSuite or Falcon.IO for scheduling, managing social posts and analytics
» Hubspot, Eloqua for lead generation and management
» Onalytica, Tagger and CreatorIQ for influencer management
Tools that provide efficient ways to create & deliver content experiences to audiences.
» Facebook/Instagram Business Manager, Google Marketing Platform
» Adobe Experience Manager
» Manychat to create automated messenger experiences
» Intercom to create a scalable personal website chat experiences
Tools that enable the tracking & optimizing of communication activities.
» Google Search Console to track how your company website appears in Google Searches
» SearchMetrics to benchmark a website’s search visibility against competitors’ visibility
» BuzzSumo to benchmark the engagement potential of your content vs that of your competitors
» VWO and Optimizely to A/B test different messages and designs on your website
» All the tracking & Testing capabilities by Facebook (Ad reporting, split tests, dynamic creative tests), Google, LinkedIn, Twitter and others
» Segment to align and categorize all customer data
» Decibel to analyze and optimize digital experiences
Tools that provide more efficient and agile ways to collaborate in and across teams, projects and organizations
» Microsoft Teams, Slack and Workplace by Facebook for communication and collaboration
» Atlassian, Trello and Asana for Agile project management
» G-Suite, Box and Dropbox for collaborative documents
» Google Data Studio, Tableau and PowerBI for data visualization
Additional Resources Courtesy of “Crafting Persuasion”