Knowledge Base

Our home for Page thinking on the future of the profession, including research reports, videos, event recaps, podcasts, blogs and more.

All Podcasts

The New CCO podcast tells stories that explore the evolution of the CCO. From culture change to digital transformation to corporate purpose, we focus on the issues that matter to today's communications leaders.

Hindsight is 2020: Echoes of the Dawn of PR – Rob Flaherty, Ketchum

History may not always repeat itself but it sure can rhyme. As the world grapples with populism, income inequality and a revolt by a disenfranchised working class, we can see now how the 1920s, with similar circumstances, brought about a progressive movement and spawned the field of public relations. On this episode, Rob Flaherty, chairman of Ketchum, shares his thoughts on how the world we live in today must heed important lessons from a century ago. His big two calls for today’s CCOs – step up to the evolving role of business in society, and commit to CommTech as a central aspect of the future of our profession.

Honoring Harold Burson, 1921-2020

To commemorate Harold Burson following his passing at age 98, we are republishing a past podcast featuring Harold’s conversation with Becky Edwards, now CCO of Schneider Electric, at the 2018 Page Spring Seminar. Harold explains why he’s bullish on the future of the communications, his roundabout path into the profession, and how the digital era has and will continue to reshape it.

A Conversation with Mike Wing, Page's Author

As The New CCO wraps up 2019, we sit down with Mike Wing, the lead writer of Page’s most seminal research reports, to discuss the common threads of the CCO role from our first publication in 2007 to the present.

Dealing with Deepfakes - Danielle Citron, Boston University

Professor Danielle Citron is the vice president of the Cyber Civil Rights Initiative and an expert in online privacy at the Boston University School of Law. She discusses deepfakes’ rise to prominence, their proliferation, the ongoing battle to regulate them through legislation and the best ways for us to steel our organizations against attacks.

The Payment Platform with a Purpose - Franz Paasche, PayPal

Purpose and values are often derided as corporate buzzwords or feel-good messaging. But for Franz Paasche, SVP of Corporate Affairs at PayPal, these foundational elements of corporate character are the lifeblood of the enterprise. They are what differentiates this financial disruptor from its peers.

Using CommTech to Drive Revenue & Reputation - Dan Lochmann, Mitsubishi Heavy Industries

Leveraging an array of paid social, targeted placements, earned media, and thought leadership, all unified via data dashboards, Lochmann’s team opened the doors for MHI to build a global brand, generate leads and earn its longstanding domestic reputation as an engineering innovator abroad.