Knowledge Base

Our home for Page thinking on the future of the profession, including research reports, videos, event recaps, podcasts, blogs and more.

All Podcasts

The New CCO podcast tells stories that explore the evolution of the CCO. From culture change to digital transformation to corporate purpose, we focus on the issues that matter to today's communications leaders.

Remodeling an Automotive Industry Icon - Tony Cervone, General Motors - 06.24.2019

General Motors is in the midst of a transformation. GM’s CCO Tony Cervone has spearheaded this transformation alongside his CEO, Mary Barra. On this edition of The New CCO, Tony takes us inside the GM brand transformation and details his leading-edge approach to the Communications function, centered around Corporate Character and CommTech.

Concentrating on CommTech - Daniel Jörg, Farner Consulting - 06.10.2019

We are on the cusp of a major transformation of how Communications works - what our teams look like, the roles it includes, the skills it requires, and the ways it operates.

Upskilling a Workforce - Reggie Walker, PwC - 04.29.2019

Enterprises face severe disruption. In order to keep up in this new business environment, organizations must answer fundamental questions about the nature of their enterprise, starting with their people.

The Consumerization of Work - Alan Marks, ServiceNow - 02.19.2019

On this edition of The New CCO podcast, we spoke with Alan Marks, CCO of ServiceNow, on the consumerization of work, what automation really means for the economy, and why establishing meaningful purpose and culture within organizations is more important than ever.

If, When, & How to Engage on Social Issues - Paul Argenti, Dartmouth College/Linda Rutherford, Southwest Airlines - 12.20.2018

At this year's Annual Conference, Page welcomed to the stage Paul Argenti, Professor of Corporate Communications at Dartmouth College's Tuck School of Business. Paul led a session titled, "If, When, and How to Engage." The session strove to answer the basic question: What's the playbook for companies as they weight the risk & reward of engaging around social issues?

Flight 1380 & Guiding a Brand Through Tragedy - Linda Rutherford, Southwest Airlines - 12.03.2018

On this edition of The New CCO, we welcome Southwest Airlines SVP & CCO Linda Rutherford to tell the fateful story of Flight 1380 and April 17, 2018.