CommTech Quickstart Guide

CommTech Quickstart Guide
From 2020 Spring Seminar

CommTech is the application of data and analytics to create communications campaigns that engage a broad range of stakeholders as unique individuals based on their behaviors, beliefs and interests to drive desired actions and outcomes. Building and integrating a CommTech stack can seem like a daunting task, but if done successfully, it can take your communications initiatives to the next level.

This guide, first shared in our 2020 Spring Seminar, will show you where to start!

Download Executive Summary Download Full Report

Related reports

The CCO as Pacesetter:
What It Means, Why It Matters, How to Get There

The CCO as Pacesetter: What It Means, Why It Matters, How to Get There

This is our most exhaustive research project on the evolving role of the CCO. The results are undeniable: The CCO is at the nexus of enterprise transformation, producing new demands and requirements that, when met, elevate the function to be more essential and strategic than ever before.

The CEO View:
Communications at the Center of the Enterprise

The CEO View: Communications at the Center of the Enterprise

Have CEOs' expectations of their CCOs changed given the rapidly changing nature of our enterprises and the circumstances in which they operate? What are CEOs priorities, and in what ways are they looking to their CCO for leadership?

The CCO as Builder of Digital Engagement Systems

The CCO as Builder of Digital Engagement Systems

This paper focuses on helping Page Society members implement one of the three core dimensions of the contemporary framework for the new CCO role described in The New CCO: Transforming Enterprises in a Changing World: that of strategic enterprise leadership and engineering of "Digital Engagement Systems" to create enterprise-wide competitive advantage.

Latest from Page

Deepening Stakeholder Relationships Through CommTech with SocialChorus | Page Patrons

CommTech: Moving Communications to the Center of Company Strategy

Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook - Winning Case from Page and IPR Case Study Competition

Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed. 

It turns out activism is good for business - Corley Kenna, Director, Global Comms and Public Relations at Patagonia

Authentic Purpose goes beyond products, policies and public advocacy - it is the ethos that companies like Patagonia use to guide their business decisions, and as it turns out activism is good for business. In this episode, we speak with Corley Kenna, the Director of Global Communications and Public Relations at Patagonia, analyzing how the CCO role is well-positioned to connect different functions to align a company behind a cause.