Social Engagement: Trends, Cases & The New Model in Action

Social Engagement:
Trends, Cases & The New Model in Action

In Building Belief we put forth a Page Model for creating advocacy among an organization’s key stakeholders. Its centerpiece involves defining and activating corporate character and ensuring that it permeates the enterprise. Employees should embody this character, business policies and practices should be consistent with it, and the brand should represent it from top to bottom.

A well-defined corporate character makes possible the second aspect of the Page Model: forging shared belief through authentic engagement with stakeholders so they may become advocates. In today’s social-media-driven environment, this shared belief is established more and more via effective social engagement strategies that touch all stakeholders – customers, employees, investors, citizens, etc. – and enable them to share ideas, ask and answer questions, offer advice and inspire them to advocate on behalf of the organization.

In Social Engagement: Trends, Cases & The New Model in Action, we examine how organizations are using social tools to engage their employees and their external stakeholders, how best to “listen” through social to divine actionable intelligence, and how to measure progress and outcomes. Along the way we offer eight case studies to illustrate each part of the report.

 


Related reports

The CCO as Pacesetter:
What It Means, Why It Matters, How to Get There

The CCO as Pacesetter: What It Means, Why It Matters, How to Get There

This is our most exhaustive research project on the evolving role of the CCO. The results are undeniable: The CCO is at the nexus of enterprise transformation, producing new demands and requirements that, when met, elevate the function to be more essential and strategic than ever before.

The CEO View:
Communications at the Center of the Enterprise

The CEO View: Communications at the Center of the Enterprise

Have CEOs' expectations of their CCOs changed given the rapidly changing nature of our enterprises and the circumstances in which they operate? What are CEOs priorities, and in what ways are they looking to their CCO for leadership?

The CCO as Builder of Digital Engagement Systems

The CCO as Builder of Digital Engagement Systems

This paper focuses on helping Page Society members implement one of the three core dimensions of the contemporary framework for the new CCO role described in The New CCO: Transforming Enterprises in a Changing World: that of strategic enterprise leadership and engineering of "Digital Engagement Systems" to create enterprise-wide competitive advantage.

Latest from Page

Deepening Stakeholder Relationships Through CommTech with SocialChorus | Page Patrons

CommTech: Moving Communications to the Center of Company Strategy

Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook - Winning Case from Page and IPR Case Study Competition

Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.