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Jessica Coen (Mashable), Jen Friedman (GE) & Adam Singolda (Taboola) on Fake News (FULL)

A panel discussion at the 2017 Page Society Spring Seminar focused on the emerging issue of fake news and strategies that enterprises can use to combat it. Panelists included Adam Singolda of Taboola, Jen Friedman of General Electric, Jessica Coen of Mashable.

Chris Langdon & Nik Gowing on Thinking the Unthinkable

Nik Gowing and Chris Langdon, co-authors of Thinking the Unthinkable, speak at the 2017 Page Society Spring Seminar, challenging communicators to think outside the box when it comes to anticipating and managing risk.

Tammy Tibbetts on How Millennials are Changing Perceptions

At the 31st Annual Spring Seminar, Tammy Tibbetts, CEO, She's The First spoke at length about millennials and social purpose. In this video she speaks about the need to focus on and promote positive stories as well as the need for millennials to create a strong personal brand that narrates a positive success story.

Middle-seat Mondays

At the 31st Annual Spring Seminar, Sheryl Pattek, Vice President, Principal Analyst, CMO Practice, Forrester Research spoke about millennial stakeholder engagement. In this video she discusses the importance of using data analytics and other tools to understand and engage customers and other stakeholders.

Aligning Customer Expectations with Brand Image

At the 31st Annual Spring Seminar, Sheryl Pattek, Vice President, Principal Analyst, CMO Practice, Forrester Research spoke about millennial stakeholder engagement. In this video she discusses the need for organizations to structure their brand image to align with the expectations of millennial customers.

Millennials Value Social Purpose and Transparency

At the 31st Annual Spring Seminar, Aria Finger, CEO, DoSomething.org spoke at length about millennial stakeholders. In this video she speaks about how millennial employees and consumers value an organization that adopts a vision of social purpose and maintains transparency across all functions.