Knowledge Base

Our home for Page thinking on the future of the profession, including research reports, videos, event recaps, podcasts, blogs and more.

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The New CCO - Gary Sheffer on the Future of the CCO

Past Page Society Chairman Gary Sheffer, who previously led communications for GE, describes the fundamental role of the CCO and why it is of increasing importance today.

The New CCO - Essential Skills for Today's Communicator

Page Society members share their perspectives on the emerging skills and capabilities that CCOs and other communicators will increasingly need in order to be successful enterprise leaders in the future.

Page Role Model - Kimberley Goode

Kimberley Goode of Northwestern Mutual discusses the importance of role models and need for diversity within the industry at the 2015 Annual Conference in Chicago.

Page Role Model - Sheryl Battles

Sheryl Battles of Pitney Bowes and Co-Chair of the Page Diversity and Inclusion Committee, discusses the challenges in attracting people with diverse backgrounds to Public Relations and offers advice to young professionals during the 2015 Annual Conference in Chicago.

Page Role Model - Mike Fernandez

Mike Fernandez of Burson-Marsteller discusses shares professional challenges and offers advice to young professionals during the 2015 Annual Conference in Chicago.

Unilever's Paul Polman on Social Purpose

Social purpose. Responsible capitalism. Sustainable growth. The ubiquity of these memes indicates that enterprises are elevating societal well-being to a strategic level – and the best ones have it at their core. Paul Polman of Unilever, one of the world's most admired CEOs, is a global thought leader in the areas of sustainability and conscious capitalism.