Brand Progression Path | The CCO as Pacesetter

How can CCOs and their teams master the art of brand stewardship? Page Thought Leadership Chair Jon Iwata explains the Progression Path, from Professional to Pathfinder to Pacesetter. Learn more about Page's most ambitious research to date at https://knowledge.page.org/report/the-cco-as-pacesetter/ Explore the Progression Paths and become a Pacesetter at https://paths.page.org/  

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Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.