CommTech: Moving Communications to the Center of Company Strategy
Lauren Day, CCO, and Allyson Hugley, Vice President of Analytics and Market Research, Global Communications, of Prudential Financial in this conversation moderated by Eric Koefoot, President and CEO of PublicRelay discuss how to build a CommTech plan that fits your organization’s needs now and in the future. Read the blog post here: https://bit.ly/3kZBKg5 This webinar was made possible by support from PublicRelay.
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Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook - Winning Case from Page and IPR Case Study Competition
Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.
It turns out activism is good for business - Corley Kenna, Director, Global Comms and Public Relations at Patagonia
Authentic Purpose goes beyond products, policies and public advocacy - it is the ethos that companies like Patagonia use to guide their business decisions, and as it turns out activism is good for business. In this episode, we speak with Corley Kenna, the Director of Global Communications and Public Relations at Patagonia, analyzing how the CCO role is well-positioned to connect different functions to align a company behind a cause.