Jin Montesano LIXIL Group, Martin von Arronet of Electrolux and Omar Rodriguez Vila of Emory University discussed how a strong corporate purpose can drive top-line growth and build an emotional connection with customers.
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Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook - Winning Case from Page and IPR Case Study Competition
Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.