Differentiating CommTech from MarTech | The CCO as Pacesetter

How does CommTech differ from MarTech? Page Thought Leadership Chair Jon Iwata explains how CommTech takes the principles of MarTech and applies them in service of a multi-stakeholder approach. Learn more about Page's most ambitious research to date at https://knowledge.page.org/report/the-cco-as-pacesetter/ Explore the Progression Paths and become a Pacesetter at https://paths.page.org/

Latest from Page

Deepening Stakeholder Relationships Through CommTech with SocialChorus | Page Patrons

CommTech: Moving Communications to the Center of Company Strategy

Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook - Winning Case from Page and IPR Case Study Competition

Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.