From MarTech to CommTech: What Communicators can learn from Digital Marketers

Communicators have a great deal to learn from the innovative ways digital marketers are using data and a wide range of technologies to engage customers. From an obsession with the customer journey and value chain, to the dynamic ways they gain insight from influencers, content, and audiences, to testing and tracking, Jorg is prepared to reveal some surprising, concrete, and proven approaches to deploying CommTech in ways that can profoundly impact stakeholder engagement.

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Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook - Winning Case from Page and IPR Case Study Competition

Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.