From MarTech to CommTech: What Communicators can learn from Digital Marketers

Communicators have a great deal to learn from the innovative ways digital marketers are using data and a wide range of technologies to engage customers. From an obsession with the customer journey and value chain, to the dynamic ways they gain insight from influencers, content, and audiences, to testing and tracking, Jorg is prepared to reveal some surprising, concrete, and proven approaches to deploying CommTech in ways that can profoundly impact stakeholder engagement.

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