Home Depot’s Stacey Tank on Using Analytics & Content to Engage Stakeholders

Stacey Tank, VP of corporate communications & external affairs with The Home Depot, provides examples that demonstrate how her company is using data dashboards and new digital content platforms to build engagement around its brand. Video from the 2016 Page Society Annual Conference in London. Moderated by Andy Whitehouse of IBM.

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Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook - Winning Case from Page and IPR Case Study Competition

Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.