Millennials Value Social Purpose and Transparency

At the 31st Annual Spring Seminar, Aria Finger, CEO, DoSomething.org spoke at length about millennial stakeholders. In this video she speaks about how millennial employees and consumers value an organization that adopts a vision of social purpose and maintains transparency across all functions.

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Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook - Winning Case from Page and IPR Case Study Competition

Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.