Partnership and Purpose and a Post-Car Future at GM

IBM's former Chief Brand Officer Jon Iwata sits down with General Motors Senior Vice President, Global Communications Tony Cervone to discuss how his function is using the levers of brand, purpose, culture, and technology to influence the behaviors that will bring about essential changes in the venerable company.

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Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook - Winning Case from Page and IPR Case Study Competition

Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.