Tammy Tibbetts on How Millennials are Changing Perceptions

At the 31st Annual Spring Seminar, Tammy Tibbetts, CEO, She's The First spoke at length about millennials and social purpose. In this video she speaks about the need to focus on and promote positive stories as well as the need for millennials to create a strong personal brand that narrates a positive success story.

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Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook - Winning Case from Page and IPR Case Study Competition

Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.