The New CCO – Michael Merk on Enterprise Adaptivity

Michael Merk of Steelcase describes the enterprise as "complex adaptive system," and the CCO as the primary mechanism by which enterprises understand and adapt to changing business conditions. Merk participated in the 2015 Insight Forum in Leverkusen, Germany.

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Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook - Winning Case from Page and IPR Case Study Competition

Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.