There’s No ‘I’ in Team

One of the most important things a successful sports organization can do is build a strong fan base. In this session, LA Galaxy's Chris Klein and Special Olympics Southern California's Dustin Plunkett and Bill Shumard spoke with Travis Hanson of Fox Sports about the ways in which you can create connections between your internal and external advocates. Thank you to Page member Megan Jordan of Herbalife for putting this great panel together.

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Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.