Translating Learning Into Action

Throughout the 2019 Page International Exchange, members heard extraordinary insights into the future of business and major trends impacting communications professionals. This session will pull it all together and focus on making our insights actionable.

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Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook - Winning Case from Page and IPR Case Study Competition

Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.