Why Brands Must Match The Business Model

Marc Cloosterman of VIM Group in conversation with Dan Lochmann of MHI and Miguel Veiga-Pestana of RB giving us an overview of the key takeaways from their session at the Page International Exchange - Why Brands Must Match The Business Model.

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Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.