Why Measurement Matters in Communications

Herbert Heitmann of Bayer, Barbara Schaedler of Lufthansa and Sandra Macleod of Mindful Reputation offer their thoughts on how CCOs should think about measurement. All three were speakers at the Page Society Insight Forum hosted by Bayer in Leverkusen, Germany on October 6, 2015.

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Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook - Winning Case from Page and IPR Case Study Competition

Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.