OECD’s Anthony Gooch on Measuring What Matters

Anthony Gooch of the Organisation for Economic Cooperation and Development (OECD) shares his perspective on why measurement needs to transcend outputs and focus on outcomes. Gooch was a speaker at the Page Society Insight Forum hosted by Bayer in Leverkusen, Germany on October 6, 2015.

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Dick’s Sporting Goods Enters the Gun Debate: Revising the Playbook - Winning Case from Page and IPR Case Study Competition

Every year, Page teams up with the Institute for Public Relations to hold a student case study competition and the winners are chosen by a panel of some of the most prolific communicators in the world. This year’s winning case study examined the controversial decision by Dick’s Sporting Goods to discontinue the sale of guns in many of their stores, and the outcomes that followed.